heritage brokers and auctioneers

Episode 133: Winning and Losing with Active Listening

By thesalering | May 28, 2026

Podcast: Play in new window | Download (Duration: 59:45 — 82.1MB)

We are joined in the studio by commercial CCIM broker Brian Lensing, as we break down the important elements of active listening. Brian shares stories of winning and losing by using active listening, and times when he did not do a good job of it. This is a cool episode as it reinforces the importance of listening to the client, retaining important information and using it to your advantage as a service provider.

Brian Lensing

Episode 131: Nebraska Auctioneer Champion William Yokel

By thesalering | May 14, 2026

Podcast: Play in new window | Download (Duration: 39:07 — 53.7MB)

On this episode we sit down with William Yokel, the 2026 Nebraska State Bid Calling Champion, to talk about his journey into the auction business and what it takes to succeed as a professional auctioneer. William shares how he got started in the industry, the lessons he’s learned along the way, and the advice he would give young auctioneers chasing their goals. We also discuss what winning the state championship means for his career and how he plans to serve as an ambassador for the Nebraska Auctioneers Association and the auction industry. It’s an insightful conversation about hard work, professionalism, and the future of the auction industry.

PRESS RELEASE:

Episode 128: Managing Auction Buyer Psychology

By thesalering | January 16, 2026

Podcast: Play in new window | Download (Duration: 33:00 — 45.3MB)

In this episode we go through the multiple considerations related to how buyers think and place their bids at auction. Bidder psychology is important for auctioneers and brokers to understand, as it leads to stronger bidder engagement and higher sales results at auction. We discuss what really motivates bidders; how urgency works; and what auctions reveal true demand. We also talk about why certain buyers behave differently once they know they are competing against other bidders. Lastly we discuss the role of “time certainty” and the differences between emotional and analytical bidders. Enjoy the show.

Episode 124: Commission Modeling vs. One-Size Fits All

By thesalering | September 9, 2025

Podcast: Play in new window | Download (Duration: 52:41 — 72.3MB)

Using a consistent commission rate and trying to force it into every deal is a poor practice that will cost brokers and auctioneers some of the opportunities they hope to win. In this episode we are joined by Jimmie Dean Coffey, as we discuss different strategies to educate yourself and your team of agents and auctioneers around pitching commission rates that align with the services being provided. It will increase your listing capture rates and help to reinforce a sustainable commission rate for both the agents and the brokerage and/or auction company. Enjoy the show.

Episode 119: Using a Virtual Office Assistant

By thesalering | May 6, 2025

Podcast: Play in new window | Download (Duration: 48:43 — 66.9MB)

In this episode of The Sale Ring we talk with professional Virtual Office Assistant (VOA), Hope Hill about how to effectively use a VOA. She guides us through the initial engagement and what specific services and tools will help a real estate brokerage increase listing performance and drive revenue. Enjoy the show.

Episode 109: Direct Mailing Tactics for Success

By thesalering | October 10, 2024

Podcast: Play in new window | Download (Duration: 52:42 — 72.4MB)

Join us as we discuss powerful tactics to use while direct mailing post cards and letters to property owners. The frequency is important as well as the messaging being sent out. Learn how to send information, versus just a direct solicitation. We also discuss planning models for annual marketing spend and how plan for direct mailing a year in advance. Enjoy the show..

Episode 103: How to tell if you have old oil wells under your property

By thesalering | July 9, 2024

Podcast: Play in new window | Download (Duration: 54:54 — 75.4MB)

We are joined in the studio by Blake Scott as he discusses a great program called WellFacts Reports. These reports can inform property owners of historic oil and gas wells that were drilled, plugged, and are no longer visible to the public, that may be lying under your home, building or vacant land. Blake guides us through the conception of the WellFacts program and how it is helping property owners with discovery information, piece of mind and the security of knowing what may be potentially leaking into your soil. Enjoy the show..

WellFacts Reports

Episode 91: Using Google Ad Word Campaigns in your Business

By thesalering | June 8, 2023

Podcast: Play in new window | Download (Duration: 53:24 — 73.3MB)

Huge amount of Google Ad Word knowledge shared by the founder of Adwords Nerds, Dan Barrett. He has built a well respected company that helps brokers, investors and the real estate industry with unique approaches that include using paid traffic, organic traffic and SEO, social media marketing, offline research and much more. In this episode Dan breaks down the process of how your implement Adwords and pay per click (PPC) campaigns. This is a great show so enjoy…

ADWORDSNERDS.COM

Episode 87: Maximizing YouTube Video Marketing with Jeb Brantner

By thesalering | April 20, 2023

Podcast: Play in new window | Download (Duration: 51:02 — 70.1MB)

Did you know that YouTube is the 2nd largest search engine in the world? Did you know it was owned by Google, the largest search engine? We are joined by professional YouTube marketer and all around great guy Jeb Brantner, who is the marketing coordinator for United Country Real Estate. He takes us through the reasons why YouTube is a very important tool for real estate and auction professionals to use in their business, then dives in deep with key tips to getting the most out of your videos posted on YouTube. There is a lot of content in this episode and we hope you enjoy the show.

Loom.com

Adobe Premier Pro

Google Keyword Planner

Episode 86: Commercial Office & Industrial Space with Russell Hughes

By thesalering | April 18, 2023

Podcast: Play in new window | Download (Duration: 52:33 — 72.2MB)

We are joined by premier commercial broker & consultant Russell Hughes, as he discusses the pending surge of vacant office space that is hitting the markets and what to do with it all. We also talk about industrial warehouse space the coming growth potential in that market segment. Huge amounts of warehouses are being built with many more millions of sq/ft to come in the future. Lots of great information from a seasoned commercial real estate consultant. Enjoy the show.

Hughes Realty Advisors