The Sale Ring – Real Broker Radio

Episode 137: Creative Imaging Displays

By thesalering | November 10, 2026

Podcast: Play in new window | Download (Duration: 39:39 — 54.5MB)

The Sale Ring Podcast | Making Your Brand Stand Out with Creative Imaging Displays Episode Date: November 10, 2026 Special Guest: Creative Imaging Displays | Spokane, Washington Episode Length: 30 Minutes First impressions matter, and in today’s competitive marketplace, how you present your brand can make all the difference! In this episode of The Sale …

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Episode 136: Realtors Land Institute with Jimmie Dean Coffey

By thesalering | September 22, 2026

Podcast: Play in new window | Download (Duration: 41:18 — 56.7MB)

In this episode of The Sale Ring Podcast, we sit down with Jimmie Dean Coffey, Vice President of United Country Auction Services and newly elected Vice President of the REALTORS® Land Institute (RLI). Jimmie shares valuable insight into RLI’s mission, the significance of the Accredited Land Consultant (ALC) designation, and the professional standards and education …

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Episode 135: Soil Nutrient Deductions with Boa Safra Ag

By thesalering | July 30, 2026

Podcast: Play in new window | Download (Duration: 31:21 — 34.8MB)

In this episode we talk about legacy nutrient soil tax deductions with Max Davis at Boa Safra Ag. They are the leading nutrient soil tax deduction company in America and Max takes us through their operations, explaining the opportunity and benefits of their program. Using Section 180 as well as other sections of the IRS …

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Episode 134: Recruiting Agents in Non-Urban America

By thesalering | June 11, 2026

Podcast: Play in new window | Download (Duration: 49:01 — 67.3MB)

This podcast show highlights the art and strategy of recruiting real estate agents in rural and small-town markets. We visit with Matt McClintick to explore how non-urban regions offer distinct opportunities for agent growth, focusing on community connections, lifestyle-driven value, and untapped market niches. Whether you’re a broker aiming to expand or an agent seeking …

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Episode 133: Winning and Losing with Active Listening

By thesalering | May 28, 2026

Podcast: Play in new window | Download (Duration: 59:45 — 82.1MB)

We are joined in the studio by commercial CCIM broker Brian Lensing, as we break down the important elements of active listening. Brian shares stories of winning and losing by using active listening, and times when he did not do a good job of it. This is a cool episode as it reinforces the importance …

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Episode 132: Conducting a HUGE Ohio Land Auction

By thesalering | May 19, 2026

Podcast: Play in new window | Download (Duration: 58:32 — 80.4MB)

In this episode of The Sale Ring, we sit down with Chip Carpenter, Ryan Rogers, and Melissa Smithberger from United Country Real Estate’s Columbus and Southeastern Ohio offices. They share the story behind the monumental John L. Christman Estate Land Auction—from securing the listing to crafting an auction atmosphere that engaged bidders. Listen as they …

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Episode 131: Nebraska Auctioneer Champion William Yokel

By thesalering | May 14, 2026

Podcast: Play in new window | Download (Duration: 39:07 — 53.7MB)

On this episode we sit down with William Yokel, the 2026 Nebraska State Bid Calling Champion, to talk about his journey into the auction business and what it takes to succeed as a professional auctioneer. William shares how he got started in the industry, the lessons he’s learned along the way, and the advice he …

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Episode 130: Should the “Listing Agent” get most of the commission.

By thesalering | April 28, 2026

Podcast: Play in new window | Download (Duration: 1:01:49 — 84.9MB)

In this episode we talk through real estate commissions and who should normally be entitled to the lion’s share of it (listing agent or buyers agent). On the heels of the NAR lawsuit, the increased transparency around who is actually paying for the services rendered has forced the real estate industry to take a hard …

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Episode 129: National Auction Association CEO (Allison Mazzei)

By thesalering | February 24, 2026

Podcast: Play in new window | Download (Duration: 43:24 — 47.0MB)

We are joined in the studio by the CEO of the National Auction Association (NAA), as we discuss her newly acquired role in the auction industry. The NAA has seen a lot of changes over the past 15 years and Allison takes us through some of her insight and experiences as she settles into the …

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Episode 128: Managing Auction Buyer Psychology

By thesalering | January 16, 2026

Podcast: Play in new window | Download (Duration: 33:00 — 45.3MB)

In this episode we go through the multiple considerations related to how buyers think and place their bids at auction. Bidder psychology is important for auctioneers and brokers to understand, as it leads to stronger bidder engagement and higher sales results at auction. We discuss what really motivates bidders; how urgency works; and what auctions …

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