Tag Archives: auction marketing

Episode 114: Seller Paid Upfront Auction Marketing

December 23, 2024Episodesauction advertising, auction marketing, Auctioneers, auctions, digital marketing, marketing & promotion, print advertising, united country auction service, websitesthesalering

Podcast: Play in new window | Download (Duration: 50:13 — 69.0MB)

When sellers pay the auction marketing upfront, they become better sellers at the end of the auction process. Having “skin in the game” signals that the seller is invested in the auction process and believes it is a good strategy for both divesting of their property, as well as receiving a fair market value for their property. Trina and I talk about the in’s and outs of effective auction marketing and why it is more beneficial for Seller’s to invest in the process upfront. Enjoy the show..

Episode 108: Brokers Adding Auctions to Their Business

September 17, 2024Episodesauction marketing, brokers, commercial brokers, estate auctions, Internet Auctions, land agent, land auction, Online Auctions, real estate, real estate auctions, realtors, realty auction, United Country Real Estatethesalering

Podcast: Play in new window | Download (Duration: 56:06 — 77.0MB)

We are joined in the studio by Broker turned Auctioneer Matt Gallimore, as he takes us through the process of incorporating auction services into his long time Virginia real estate brokerage. Today he provides auction services (currently) in Virginia, North Carolina, South Carolina, Tennessee and Florida, and is looking at adding additional states to his resume. We discuss the strengths and the challenges he has experienced over the past 12 years and his positive words of encouragement to any real estate broker that has a vision for auction related services in their market area. Start thinking about how this opportunity may impact your business and enjoy the show.

MATT GALLIMORE

Episode 87: Maximizing YouTube Video Marketing with Jeb Brantner

April 20, 2023Episodesadobe premier pro, aerial videos, auction marketing, drone video, google keyword planner, heritage brokers and auctioneers, home for sale, land auction, loom editing, marketing videos, real estate video, united country auction services, United Country Real Estate, video editing, video marketing, YouTubethesalering

Podcast: Play in new window | Download (Duration: 51:02 — 70.1MB)

Did you know that YouTube is the 2nd largest search engine in the world? Did you know it was owned by Google, the largest search engine? We are joined by professional YouTube marketer and all around great guy Jeb Brantner, who is the marketing coordinator for United Country Real Estate. He takes us through the reasons why YouTube is a very important tool for real estate and auction professionals to use in their business, then dives in deep with key tips to getting the most out of your videos posted on YouTube. There is a lot of content in this episode and we hope you enjoy the show.

Loom.com

Adobe Premier Pro

Google Keyword Planner

Episode 85: Email Marketing Best Practices with Kayla & Natalia

April 14, 2023Episodesauction marketing, digital marketing, eblast, email, email blast, email marketing, Heritage Brokers & Auctioneers, marketing, real estate marketing, united country auction services, United Country Real Estatethesalering

Podcast: Play in new window | Download (Duration: 41:18 — 56.7MB)

We are joined in the studio by the talented marketing team of Kayla & Natalia to discuss several Email Marketing techniques that will drive higher open rates and create stronger engagement and retention. These two are killing it with digital marketing and their experience with email campaigns, managing post blast metrics and tuning the process to achieve maximum results is paying off in a huge way. We talk about a lot of best practices that will help you secure higher open rates and build a loyal audience over time. Enjoy the show.

Episode 84: Digital Flipbooks and Car Wraps with EMS

April 6, 2023Episodesadvertising, auction marketing, Auctioneer, broker, car wrap, digital marketing, flipbook, marketing, real estate agent, real estate marketing, United Country Real Estatethesalering

Podcast: Play in new window | Download (Duration: 54:23 — 74.7MB)

We are joined by the professional project marketers at Enhanced Marketing Solutions (EMS) to discuss the huge opportunities that exists with digital flipbooks. These are an extremely way to get powerful visual marketing messages out to prospective buyers on upcoming auctions and traditional listings, as well as they can be utilized for listing presentations, agent recruiting and pitch decks. We also leverage their experience with vehicle wraps and vinyl graphics that can drive business and brand recognition, even when your not personally working. This is a very informative episode, so enjoy the show.

The Sale Ring

Real Broker Radio