Tag Archives: auction marketing

Episode 108: Brokers Adding Auctions to Their Business

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Podcast: Play in new window | Download (Duration: 56:06 — 77.0MB)

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We are joined in the studio by Broker turned Auctioneer Matt Gallimore, as he takes us through the process of incorporating auction services into his long time Virginia real estate brokerage.  Today he provides auction services (currently) in Virginia, North Carolina, South Carolina, Tennessee and Florida, and is looking at adding additional states to his resume.  We discuss the strengths and the challenges he has experienced over the past 12 years and his positive words of encouragement to any real estate broker that has a vision for auction related services in their market area.  Start thinking about how this opportunity may impact your business and enjoy the show.

MATT GALLIMORE

Episode 87: Maximizing YouTube Video Marketing with Jeb Brantner

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Podcast: Play in new window | Download (Duration: 51:02 — 70.1MB)

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Did you know that YouTube is the 2nd largest search engine in the world?  Did you know it was owned by Google, the largest search engine?  We are joined by professional YouTube marketer and all around great guy Jeb Brantner, who is the marketing coordinator for United Country Real Estate.  He takes us through the reasons why YouTube is a very important tool for real estate and auction professionals to use in their business, then dives in deep with key tips to getting the most out of your videos posted on YouTube.  There is a lot of content in this episode and we hope you enjoy the show.

 

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Episode 85: Email Marketing Best Practices with Kayla & Natalia

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Podcast: Play in new window | Download (Duration: 41:18 — 56.7MB)

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We are joined in the studio by the talented marketing team of Kayla & Natalia to discuss several Email Marketing techniques that will drive higher open rates and create stronger engagement and retention.  These two are killing it with digital marketing and their experience with email campaigns, managing post blast metrics and tuning the process to achieve maximum results is paying off in a huge way.  We talk about a lot of best practices that will help you secure higher open rates and build a loyal audience over time.  Enjoy the show.

Episode 84: Digital Flipbooks and Car Wraps with EMS

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Podcast: Play in new window | Download (Duration: 54:23 — 74.7MB)

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We are joined by the professional project marketers at Enhanced Marketing Solutions (EMS) to discuss the huge opportunities that exists with digital flipbooks.  These are an extremely way to get powerful visual marketing messages out to prospective buyers on upcoming auctions and traditional listings, as well as they can be utilized for listing presentations, agent recruiting and pitch decks. We also leverage their experience with vehicle wraps and vinyl graphics that can drive business and brand recognition, even when your not personally working.  This is a very informative episode, so enjoy the show.