auctions – The Sale Ring

Episode 131: Nebraska Auctioneer Champion William Yokel

By thesalering | May 14, 2026

Podcast: Play in new window | Download (Duration: 39:07 — 53.7MB)

On this episode we sit down with William Yokel, the 2026 Nebraska State Bid Calling Champion, to talk about his journey into the auction business and what it takes to succeed as a professional auctioneer. William shares how he got started in the industry, the lessons he’s learned along the way, and the advice he would give young auctioneers chasing their goals. We also discuss what winning the state championship means for his career and how he plans to serve as an ambassador for the Nebraska Auctioneers Association and the auction industry. It’s an insightful conversation about hard work, professionalism, and the future of the auction industry.

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Episode 129: National Auction Association CEO (Allison Mazzei)

By thesalering | February 24, 2026

Podcast: Play in new window | Download (Duration: 43:24 — 47.0MB)

We are joined in the studio by the CEO of the National Auction Association (NAA), as we discuss her newly acquired role in the auction industry. The NAA has seen a lot of changes over the past 15 years and Allison takes us through some of her insight and experiences as she settles into the CEO’s seat at a National Organization. We discuss the recent sale of the long time NAA headquarters, advancements delivered by AI and the recent auction marketing summit which was held in Kansas City (Feb). Great conversation that should benefit all auction and real estate professionals. Enjoy the show.

Episode 126: Leveraging Your Circle of Influence

By thesalering | October 24, 2025

Podcast: Play in new window | Download (Duration: 44:07 — 60.6MB)

As a real estate or auction professional, one of your main sources for quality leads can be your circle of influence. In this episode we discuss a systematic process to identifying “who” should be in your circle of influence, how to inventory and manage these individuals and ultimately “how” to engage them with quality conversation, high profile information and multiple ways to make yourself relevant and important to them. The key to harvesting leads from your circle of influence is to be Top of Mind when they know of someone needing real estate or auction services. Enjoy the show.

Episode 123: The 2024 National Charity Auctioneer Award Winner (Marty Griepentrog)

By thesalering | August 8, 2025

Podcast: Play in new window | Download (Duration: 40:33 — 55.7MB)

Listen to this great podcast show with the 2024 National Benefit & Charity Auctioneer Award Winner, Marty Griepentrog. We discuss the auction profession with first this generation auctioneer who is making waves in the auction industry as he takes down the award for the highest number of reported benefit and charitable auctions in 2024, as recorded by United Country Real Estate | Auction Services. Marty discusses his early years in the business and the industries he serves with a passion for youth and giving back in the region he grew up in. Enjoy the show.

Episode 122: What Drives Top-Tier Agents & Auctioneers

By thesalering | July 15, 2025

Podcast: Play in new window | Download (Duration: 59:11 — 81.3MB)

Great episode where we explain the key drivers behind what agents & auctioneers want and how to keep them happy. Broker owners that operate a real estate and/or auction company should take note that agents are not always motivated solely by money. They also want to be part of a powerful team that cares about their career and growth. We hope you enjoy this episode.

Episode 121: Auction Cataloging Using AI

By thesalering | June 18, 2025

Podcast: Play in new window | Download (Duration: 42:34 — 58.5MB)

Building auction catalogs and inventory management can be time consuming and labor intensive, not to mention the associated cost. We are joined in the auction studio by Jeff Leffel and Bert Kaplan of Listernaut, an emerging and novel company that has built impressive software which uses artificial intelligence (AI) to adequately identify items photographed and write a heading & description for them. This technology is quickly becoming an important software platform that auction companies are finding success with. We discuss how they got started, where they are at today and most importantly with AI where they are headed in the near future. Enjoy the show…

LISTERNAUT.COM

Episode 120: Dealing with Non-Performing Bidders

By thesalering | May 30, 2025

Podcast: Play in new window | Download (Duration: 52:42 — 72.4MB)

Mike Brandly joins us in the studio as we discuss how to handle non-performing auction bidders. A recent incident turns into an excellent case study for us to examine how auctioneers should respond to a bidder / buyer that fails to sign the purchase contract or deposit the down payment. We also discuss various options to help minimize this occurrence from happening, as well as reminding auctioneers that the “Seller” should be calling the shots, since it is their auction. Enjoy the show….

Mike Brandly Blog

Episode 117: Professional Trade Show Booth Displays

By thesalering | March 27, 2025

Podcast: Play in new window | Download (Duration: 48:01 — 65.9MB)

Danielle and Kyle of Creative Imaging Displays join us in the studio to talk about trade show booths, displays and all of the important considerations around show size, shipping, labor costs, etc.. We gain excellent insight into the current trends and ideas that are taking front stage at trade shows across America, and discuss back-lit displays, LCD displays, and a variety of other trade show booth products. Enjoy the show.

Creative Imaging Displays

Episode 114: Seller Paid Upfront Auction Marketing

By thesalering | December 23, 2024

Podcast: Play in new window | Download (Duration: 50:13 — 69.0MB)

When sellers pay the auction marketing upfront, they become better sellers at the end of the auction process. Having “skin in the game” signals that the seller is invested in the auction process and believes it is a good strategy for both divesting of their property, as well as receiving a fair market value for their property. Trina and I talk about the in’s and outs of effective auction marketing and why it is more beneficial for Seller’s to invest in the process upfront. Enjoy the show..

Episode 112: Enhancing Your Google Business Page with Eric Hoots

By thesalering | November 25, 2024

Podcast: Play in new window | Download (Duration: 55:57 — 76.8MB)

We are joined in the studio by Eric Hoots of AuctionSphereHQ.com which specializes in developing, enhancing and growing your companies Google Business Page. Did you know that your Google business profile, photos, blogs, reviews and ultimately performance are all things you can work on to increase your web presence and recognition on searches. In this episode we take a deep dive into the fundamentals of increasing your rankings and opportunities for customer engagement with your Google Business Page. Enjoy the show as there is a ton of great content in this episode.

AUCTIONSPHEREHQ.COM