Episode 90: Is a Multi-Parcel Auction the Right Move

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Podcast: Play in new window | Download (Duration: 49:55 — 68.6MB)

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In this episode we discuss the use or rather over-use of multi parcel auctions when they may not be in the sellers best interest.  There are times when an auctioneer may recommend the multi parcel auction method because the auction company is accustomed to conducting these type of events.  What if simply subdividing the property into individual tracts and offering them individually would yield a higher return for the seller and not over-complicate the process.  We are joined by our good friend and professional auctioneer, Corky Heard from Clinton, Oklahoma as we discuss the strengths and weaknesses with multi parcel auctions.

Episode 89: Using Artificial Intelligence in Real Estate

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Podcast: Play in new window | Download (Duration: 1:05:29 — 89.9MB)

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The use of Artificial Intelligence (AI) has rapidly become a huge conversation topic across the globe.  Programs like Chat GPT allow users to source a wide range of knowledge and data which is delivered in a clean narrative useful format.  Technology expert Jim Nowak joins us in the studio to discuss elements of how AI works and better yet, how the real estate & auction community can use it.  Enjoy the show.

CHAT GPT

Episode 88: Auctioneers Need to put the Sellers First

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Podcast: Play in new window | Download (Duration: 54:39 — 75.1MB)

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Mike Brandly joins us in the studio to discuss the differences between white-label online bidding software versus online marketplaces.  We also talk about the use of the Buyer’s Premium and why the industry still has push back from a few auctioneers that have a hard time justifying why they don’t utilize a BP.  As always, Mike is full of insight and a great guest so enjoy the show.

MIKE BRANDLY BLOG

 

Episode 87: Maximizing YouTube Video Marketing with Jeb Brantner

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Podcast: Play in new window | Download (Duration: 51:02 — 70.1MB)

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Did you know that YouTube is the 2nd largest search engine in the world?  Did you know it was owned by Google, the largest search engine?  We are joined by professional YouTube marketer and all around great guy Jeb Brantner, who is the marketing coordinator for United Country Real Estate.  He takes us through the reasons why YouTube is a very important tool for real estate and auction professionals to use in their business, then dives in deep with key tips to getting the most out of your videos posted on YouTube.  There is a lot of content in this episode and we hope you enjoy the show.

 

Loom.com

Adobe Premier Pro

Google Keyword Planner

 

Episode 86: Commercial Office & Industrial Space with Russell Hughes

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Podcast: Play in new window | Download (Duration: 52:33 — 72.2MB)

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We are joined by premier commercial broker & consultant Russell Hughes, as he discusses the pending surge of vacant office space that is hitting the markets and what to do with it all.  We also talk about industrial warehouse space the coming growth potential in that market segment.  Huge amounts of warehouses are being built with many more millions of sq/ft to come in the future.  Lots of great information from a seasoned commercial real estate consultant.  Enjoy the show.

Hughes Realty Advisors

Episode 85: Email Marketing Best Practices with Kayla & Natalia

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Podcast: Play in new window | Download (Duration: 41:18 — 56.7MB)

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We are joined in the studio by the talented marketing team of Kayla & Natalia to discuss several Email Marketing techniques that will drive higher open rates and create stronger engagement and retention.  These two are killing it with digital marketing and their experience with email campaigns, managing post blast metrics and tuning the process to achieve maximum results is paying off in a huge way.  We talk about a lot of best practices that will help you secure higher open rates and build a loyal audience over time.  Enjoy the show.

Episode 84: Digital Flipbooks and Car Wraps with EMS

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Podcast: Play in new window | Download (Duration: 54:23 — 74.7MB)

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We are joined by the professional project marketers at Enhanced Marketing Solutions (EMS) to discuss the huge opportunities that exists with digital flipbooks.  These are an extremely way to get powerful visual marketing messages out to prospective buyers on upcoming auctions and traditional listings, as well as they can be utilized for listing presentations, agent recruiting and pitch decks. We also leverage their experience with vehicle wraps and vinyl graphics that can drive business and brand recognition, even when your not personally working.  This is a very informative episode, so enjoy the show.

Episode 83: Land Investment Business with Pete Reese

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Podcast: Play in new window | Download (Duration: 46:59 — 64.5MB)

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Joining us in the studio is Pete Reese, owner of Turning Profit which is a successful land acquisition and divestiture firm. Pete hosts a powerful podcast show and is a very prominent vacant land investor that has been in real estate for many years. He gives a ton of insight about the strategies he uses for acquisition as well as landing the sales and then repositioning the property for resale. His company sold $3.5 million in 2022 and they are on target to greatly surpass that figure in 2023.  This is a great show with lots of helpful hints about purchasing land and flipping it for huge profits.  Enjoy the show.

 

TURNINGPROFIT.COM

Episode 82: Recording Professional Training Videos with Nick Niehaus

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Podcast: Play in new window | Download (Duration: 41:40 — 44.8MB)

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We all know that videos are a game changer when when trying to get your message out to the world.  In this latest podcast show, we are joined in the studio by Nick Niehaus, co-founder and head trainer at the Business Video School.  He talks with us about how beginner video trainers can overcome their reluctance to be on camera and we discuss the right equipment required to shoot professional training videos. We round out the show with a great discussion which covers where to showcase your videos so the world can see them.  Another great podcast show with a master at recording professional training videos and instructing others to do the same.  Enjoy the show…

Episode 81: Solving Issues at Auction Events

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Podcast: Play in new window | Download (Duration: 44:05 — 60.5MB)

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In this episode we are joined on the podcast by long time friend and auctioneer Jimmie Dean Coffey as we discuss typical issues that arise at auction and how to handle them.  We tell stories that have happened over the years and even some recent events that needed quick attention.  Enjoy the show.