Episode 93: Using TikTok to Fuel Your Business

November 21, 2023Episodesmarketing, real estate marketing, seo optimization, social media management, TikTok, tiktok how to, United Country Real Estate, video, video managementthesalering

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We are joined in the studio by professional marketing specialist and bowler (Jeb Brantner) with United Country Real Estate, as he takes through the process of using TikTok. In recent years TikTok has become one of the most popular social media apps and one of the highest trafficked search engines on the planet. Realtors and Auctioneers that have embraced this technology platform are finding strong value with lead generation and brand recognition. Jeb takes us through the process of creating a trending TikTok video and measuring results. Another great podcast show, we hope you find value in this episode.

If you want to reach out to Jeb Brantner contact him at jbrantner@unitedcountry.com

UC TikTok page

Episode 92: Listing and Selling Large Ranches

August 3, 2023Episodescattle ranch, colorado ranchland, farm for sale, horse ranch, land auction, land for sale, porter ranch, ranch auction, ranch broker, ranch for sale, ranchland, trophy ranch for sale, UC Ranch Properties, United Country Real Estate, working ranchthesalering

Podcast: Play in new window | Download (Duration: 59:48 — 82.1MB)

In this episode we are joined by two professional ranch brokers, Jake Hubbell and Loren Williams to discuss their recent listing of the Porter Ranch. We also discuss the complexities of finding and listing large ranches, as well as how to market them once you have the listing. Both of these brokers bring a diverse perspective to the show based on their age difference and time in the industry. A great podcast show with lots of solid content for anyone looking to list and sell large land property.

PORTER RANCH

ALC DESIGNATION

UC RANCH PROPERTIES

Episode 91: Using Google Ad Word Campaigns in your Business

June 8, 2023Episodesadwords, adwords auction, auctions, digital marketing, google adwords, google keyword planner, heritage brokers and auctioneers, marketing, pay per click, ppc campaign, real estate marketing, United Country Real Estatethesalering

Podcast: Play in new window | Download (Duration: 53:24 — 73.3MB)

Huge amount of Google Ad Word knowledge shared by the founder of Adwords Nerds, Dan Barrett. He has built a well respected company that helps brokers, investors and the real estate industry with unique approaches that include using paid traffic, organic traffic and SEO, social media marketing, offline research and much more. In this episode Dan breaks down the process of how your implement Adwords and pay per click (PPC) campaigns. This is a great show so enjoy…

ADWORDSNERDS.COM

Episode 90: Is a Multi-Parcel Auction the Right Move

June 2, 2023Episodesauction bidding, Auctioneer, broker, farm auctions, farm for sale, land agent, land auction, multi parcel auction, multi-par, ranch auction, real estate auction, united country auction services, United Country Real Estatethesalering

Podcast: Play in new window | Download (Duration: 49:55 — 68.6MB)

In this episode we discuss the use or rather over-use of multi parcel auctions when they may not be in the sellers best interest. There are times when an auctioneer may recommend the multi parcel auction method because the auction company is accustomed to conducting these type of events. What if simply subdividing the property into individual tracts and offering them individually would yield a higher return for the seller and not over-complicate the process. We are joined by our good friend and professional auctioneer, Corky Heard from Clinton, Oklahoma as we discuss the strengths and weaknesses with multi parcel auctions.

Episode 89: Using Artificial Intelligence in Real Estate

May 18, 2023Episodesad copy, ai, artificial intelligence, blogs, chat gpt, computers, digital marketing, Heritage Brokers & Auctioneers, marketing, real estate articles, real estate for sale, realtors, United Country Real Estate, writing blogsthesalering

Podcast: Play in new window | Download (Duration: 1:05:29 — 89.9MB)

The use of Artificial Intelligence (AI) has rapidly become a huge conversation topic across the globe. Programs like Chat GPT allow users to source a wide range of knowledge and data which is delivered in a clean narrative useful format. Technology expert Jim Nowak joins us in the studio to discuss elements of how AI works and better yet, how the real estate & auction community can use it. Enjoy the show.

CHAT GPT

Episode 88: Auctioneers Need to put the Sellers First

May 9, 2023EpisodesAuctioneer, auctions, buyers premium, coin auctions, commission, Equipment Auction, equipment for sale, estate auction, firearm auctions, Internet Auctions, Online Auctions, Online Bidding, real estate auction, united country auction services, United Country Real Estatethesalering

Podcast: Play in new window | Download (Duration: 54:39 — 75.1MB)

Mike Brandly joins us in the studio to discuss the differences between white-label online bidding software versus online marketplaces. We also talk about the use of the Buyer’s Premium and why the industry still has push back from a few auctioneers that have a hard time justifying why they don’t utilize a BP. As always, Mike is full of insight and a great guest so enjoy the show.

MIKE BRANDLY BLOG

Episode 87: Maximizing YouTube Video Marketing with Jeb Brantner

April 20, 2023Episodesadobe premier pro, aerial videos, auction marketing, drone video, google keyword planner, heritage brokers and auctioneers, home for sale, land auction, loom editing, marketing videos, real estate video, united country auction services, United Country Real Estate, video editing, video marketing, YouTubethesalering

Podcast: Play in new window | Download (Duration: 51:02 — 70.1MB)

Did you know that YouTube is the 2nd largest search engine in the world? Did you know it was owned by Google, the largest search engine? We are joined by professional YouTube marketer and all around great guy Jeb Brantner, who is the marketing coordinator for United Country Real Estate. He takes us through the reasons why YouTube is a very important tool for real estate and auction professionals to use in their business, then dives in deep with key tips to getting the most out of your videos posted on YouTube. There is a lot of content in this episode and we hope you enjoy the show.

Loom.com

Adobe Premier Pro

Google Keyword Planner

Episode 86: Commercial Office & Industrial Space with Russell Hughes

April 18, 2023Episodescommercial agent, commercial broker, commercial for sale, commercial real estate, heritage brokers and auctioneers, industrial brokerage, office space, office space for sale, real estate, real estate auction, united country auction services, United Country Real Estatethesalering

Podcast: Play in new window | Download (Duration: 52:33 — 72.2MB)

We are joined by premier commercial broker & consultant Russell Hughes, as he discusses the pending surge of vacant office space that is hitting the markets and what to do with it all. We also talk about industrial warehouse space the coming growth potential in that market segment. Huge amounts of warehouses are being built with many more millions of sq/ft to come in the future. Lots of great information from a seasoned commercial real estate consultant. Enjoy the show.

Hughes Realty Advisors

Episode 85: Email Marketing Best Practices with Kayla & Natalia

April 14, 2023Episodesauction marketing, digital marketing, eblast, email, email blast, email marketing, Heritage Brokers & Auctioneers, marketing, real estate marketing, united country auction services, United Country Real Estatethesalering

Podcast: Play in new window | Download (Duration: 41:18 — 56.7MB)

We are joined in the studio by the talented marketing team of Kayla & Natalia to discuss several Email Marketing techniques that will drive higher open rates and create stronger engagement and retention. These two are killing it with digital marketing and their experience with email campaigns, managing post blast metrics and tuning the process to achieve maximum results is paying off in a huge way. We talk about a lot of best practices that will help you secure higher open rates and build a loyal audience over time. Enjoy the show.

Episode 84: Digital Flipbooks and Car Wraps with EMS

April 6, 2023Episodesadvertising, auction marketing, Auctioneer, broker, car wrap, digital marketing, flipbook, marketing, real estate agent, real estate marketing, United Country Real Estatethesalering

Podcast: Play in new window | Download (Duration: 54:23 — 74.7MB)

We are joined by the professional project marketers at Enhanced Marketing Solutions (EMS) to discuss the huge opportunities that exists with digital flipbooks. These are an extremely way to get powerful visual marketing messages out to prospective buyers on upcoming auctions and traditional listings, as well as they can be utilized for listing presentations, agent recruiting and pitch decks. We also leverage their experience with vehicle wraps and vinyl graphics that can drive business and brand recognition, even when your not personally working. This is a very informative episode, so enjoy the show.

The Sale Ring

Real Broker Radio